Before sending your first press release, you will need to segment the types of contacts you would like to send your press release to. To do this, you create 'Audiences'. The Audiences you build will be used when you schedule your press release for distribution.

To build an 'Audience', click in ‘Audiences’ at the top of the screen. To set the types of journalists from JournoLink’s contacts you wish to send press releases to, click on ‘Build an Audience’, add a name, select ‘Our Journalists’ and click 'save'.

In the next stage, you need to select from the dropdowns the criteria you would like to segment your audience.

You can create different audiences to suit your content and make it as wide or as niche as possible.

You can also add your own contacts, such as journalists, customers or subscribers. If you would like to include these contacts make sure you build an ‘Audience’ for them.

A more detailed guide on building 'Audiences' is available here.