Your press release is your opportunity to tell a news story to journalists. You need to focus on one angle and the rest of your press release needs to back this angle up. A good press release should include:

• Headline - this is your opportunity to grab the journalist’s attention, but you also need to hint or summarise what the rest of the release is about

• An opening paragraph which summarises what the press release is about. It should include who, what, where, why, when and how

• A few paragraphs of well written content that is written in the 3rd person

• A quote with the name and position that the quote is attributed to

If you have any more information that you would like to include that does not fit in the main body of the press release, you can add this in the section called ‘Notes to Editors’.

If you need a hand with creating a press release, check this article.